Showroom Logic Gets A Facelift
Showroom Logic has released so much car dealer software in the past 4 months, they never had the time to focus on their own site. This week they finally changed the homepage to match what they are focusing on today.
Currently, Showroom Logic is the only software available to automatically update Facebook and Twitter with inventory updates, linked directly to the vehicle.
Visit Showroom Logic For More Information
Used Cars In Utah Welcomes Jerry Seiner BPGMC – Aka “The GM Guy”
Follow The GM Guy On Twitter
Today we’d like to welcome the used car inventory of Jerry Seiner Buick Pontiac GMC. The GM Guy is located in South Jordan Utah. We are also pleased to announce that Jerry Seiner is a Twitter Friendly Car Dealer.
Follow The GM Guy on Twitter here
You can also see all of their used car and truck inventory here.
New & Used Car Dealers Still Balk At Social Networking
Look At The Publicity We Obtained From Our press release for one of our customers, Park Automall in Tampa Florida.
Car dealers throughout the country are dabbling in Social Networking. I’ve located car dealers throughout the US who at some point signed up for a Twitter and Facebook account. The problem is, car dealers like instant results so within weeks they simply abandon their accounts.
In my opinion this can actually make a dealer look bad. Every Twitter Tweet and every Facebook Update has a time stamp. If I am starting the process of buying a new or used car I will not simply Google it, find the car and run out and buy it today.
My buying process would take at least 30 days. There are 3 places I would start looking:
- Google: I am a Googler, what can I say. I will look at any dealer that pops up on the first page. If I get greeted with a pop-up, I will be gone in a heartbeat. We call that a “bounce”. You see, you cannot trick me into filling out a pop-up coupon (I compare this to pulling into a dealership and a salesman pops out from behind a car and starts annoying me with sales pitches). I am the savviest 41 year old you’ll ever meet. Let’s face it, car dealers have a bad reputation that exists from decades ago. Your brand will not sell me either. I look at 2 things, your inventory and your prices. If it’s a new vehicle I will also look for incentives like 0% Financing. I hope you make it clear to me when I see your website. I really don’t want to have to navigate through all of that flash on your website because at some point it will probably lock up my computer.
- Twitter: I love Twitter, and I love the power of it. If you are on Twitter I will find you and follow you. You will be placed on my “Twitter Probation”. If the first Tweet I see says you just had a Big Mac for lunch I am gone. You see, I don’t expect a Tweet from you every day. What I do expect is a Tweet every time you post a new vehicle on your website. Why? I am shopping for a car. I also want to know about a new incentive you have to get me in the door, but please don’t keep telling me the same thing.
- Facebook: Facebook is great too, but it’s hard to find friends who will join a car dealer. I would look for a sales person that had a personal account. I would expect intelligent updates from them. I would also expect to see some inventory on there.
Most car dealers have an older “old school” management team who ultimately make all of the decisions. This can create a problem for the younger employees who see the potential in Social Networking. You will not start utilizing social networking today and reap the benefits tomorrow. Realistically it will take a couple of months.This is the new generation we are dealing with, and it’s here to stay.
Lorrie Walker runs a public relations firm in the Tampa Florida area. Last week she wrote an article about Social Networking. There was one particular quote in their that says it all:
“If Generation Y isn’t already part of your client base, they soon will be,” Walker said. “So businesses need to communicate on their level.”
I could go on and on with this post, but I highly recommend you read Lorrie’s article here.
Used Car Dealer In Tampa Florida Now Using Our Automated Social Networking Software
Park Automall, located in Pinellas County (Tampa) Florida is our first used car dealer using all of our automated tools. Dealers have 2 choices with Showroom Logic:
1) For a very low monthly fee dealers can include their used car inventory on our local listing site, like this one: Used Cars In Orem
2) If a dealer wants to claim a specific area we can give them their own site with a blog. Once a dealer chooses their territory, we cannot accept another dealer because it would be a conflict of interest. Park Automall selected Tampa, Florida. Check it out here: Used Cars In Pinellas County Florida.
We have some great tools you can read about here. In a nutshell, our 2 newest tools allow a car dealer to utilize social networking sites like Twitter and Facebook.
1) Twitter: Co-founder Patrick Bennett developed this software himself. We were using TwitterFeed but it seemed “buggy”. Another problem was most dealers update their inventory weekly. If they added 25 used cars to their inventory Twitter would on show a few of them, and the majority of them would never get listed. Now our system will roll out the new ones 1 at a time, until they are all listed. This way your Twitter followers won’t get annoyed with 5 or 10 Tweets at the same time. Each Tweet will include model, price and a direct link to the vehicle listing.
Here is a screen shot from Park Automall’s Twitter Account. If you look at the time stamps for each tweet, you will see how we roll it out:
Park Automall Sends Automatic Twitter Tweets (Click To Enlarge)
2) Facebook: Our system automatically updates Facebook with your used car inventory as well.Here is a screenshot from my Facebook:
Park Automall's Automatic Facebbok Updates (Click To Enlarge)
If you are a car dealer looking to broaden your horizon, call Mike at (863) 666-0130. If you want to see it live in action, follow park Automall On Twitter.
Showroom Logic Launches Unique Car Dealer Tools
Showroom Logic is pleased to announce some exciting tools just launched this week for new & used car dealers, and a list of others.
1) Used Car Tweets With Twitter
Now you can send a “tweet” to all of your Twitter Followers every time a new vehicle gets added to our website from your inventory. This happens 24 hours a day, and includes a link directly to the vehicle page. You can even embed your Twitter app directly in your own dealer website. Although this is automatic, you can still go with manual tweets. Note: if you are a car dealer and you’re not using twitter, get yourself an account. It’s free! This is what your embedded feed can look like on your site (size and colors scheme can easily be changed):
2) RSS Feeds
This week Showroom Logic also launched RSS Feeds for your inventory. As each vehicle gets added to our site it instantly updates your dealer’s personal RSS Feed which will automatically update whoever subscribes to it. You can add it to your FaceBook Account and dealer blogs as well.
Too See An Actual Dealer's RSS feed, Click The Picture
3) Car Chaser Used Car Alerts:
If visitors don’t find what they’re looking for on our used car websites they can fill out a simple alert, and they can be as specific as they want. It takes about 20 seconds, and no sign-ups are required. If your inventory feed rolls in with a used car, truck or SUV they’re looking for they will instantly get an email linking to the vehicle.
Car Chaser Works For You
Go Ahead An Try It Out
4) Keyword Search Tool
We make it very easy for our viewers. They don’t have to click a bunch if times to find a car. For example, if they are looking for a used Nissan Altima they simply put “Altima” in the box and it will show all Nissan Altimas. This can be done state or city wide.
5) No Ads, No Premium Placements
It’s fair game at Showroom Logic. No premium placement, and no ads…only used cars and trucks. Why would we want to send our users to another website? The only links will be from every car you have linking to your dealer websites. If you have 200 cars, you’ll have 200 backlinks from a relavant website.
6) Craigslist Posting Tool
Put your inventory on Craigslist in seconds. It will automatically post every photo and all of the vehicles information.
7) Servicing New & Used Car Dealers In All 50 States
Showroom Logic currently has Florida, Utah and California Launched. We can launch any other state in days at no extra cost to the dealer. So, if you want to use our product in another state we will gladly set you up.
Organic Traffic
Our beta website was launched in Lakeland Florida about 9 months ago. We currently get over 50,000 pageviews a month providing numerous leads to area dealers. The leads we provide are only from your actual listing, so they are strong as can be.
9) Stats
All dealers get an exclusive backend tool. Besides all of our other tools (as listed above) dealers will have access to all of their leads (phone and email). This is a great list to go over at the end of the month when you want to squeeze out a few more sales. It also includes a report on your most popular cars, and how many people viewed each of them.
10) Powerful Micro Site
Our micro-sites are very powerful in organic searches, and each will link to all of your inventory plus your dealer website.
Questions? Call your Showroom Logic rep today and get started! Toll free 866-994-1601, Extension “0″ or email us at info@showroomlogic.com
Browse Cars In Utah
Newest Inventory- 2006 Scion Xb February 11, 2012
- 2003 Nissan Xterra February 11, 2012
- 2004 Ford Expedition February 11, 2012
- 2012 Nissan Frontier February 10, 2012
- 2012 Nissan Frontier February 10, 2012